Profile
Seven sliders capture core taste sensations: Rich, Bitter, Salty, Sour, Spicy, Sweet, Umami. No essays. No quizzes. Uniquely yours.
Stop staring at 2,000 reviews that are meaningless to you. SmackLip turns your tongue into a profile that recommends dishes you'll love at the restaurants near you. No more wondering if they'll have something you like!
A crowd-sourced, restaurant star system can't tell you the carbonara is incredible and the salmon is too salty for your tastes. Reviews are filtered, faked, and weighted toward whoever shouted loudest. Star ratings answer the wrong question.
SmackLip rates the dish, not the restaurant. The recommendations come from people whose tastes match yours, not the average of 4,000 strangers.
SmackLip's goal is the same as the restaurant owner: to never have you walk away from a meal disappointed!
Spend three minutes setting up your SmackLip Basic Profile™, seven sliders that capture how you actually taste food, and it's as unique as your fingerprints! After that, SmackLip stops asking where do you want to go? and starts answering what should I order?
Watch the 50-second tour — from the old way to dishes picked for your tongue.
Seven sliders capture core taste sensations: Rich, Bitter, Salty, Sour, Spicy, Sweet, Umami. No essays. No quizzes. Uniquely yours.
Open the app. SmackLip surfaces restaurants with dishes that match your profile, each with a Tongue Rating™ specific to you, not a restaurant star average.
Restaurant with no menu? No problem! Point your camera at the printed menu, a single dish, or the table's QR-code menu, and SmackLip reads it and builds the dishes for you. Don't see a place you love? Request a restaurant and we'll add it.
After your meal, slide a few rubric-driven questions ("How was the salt?"). The engine improves your profile and the dish's score in the same pass.
Slider-based, rubric-driven, and structurally hard to fake.
Every dish's Tongue Rating in SmackLip is compared to your Taste Profile; a 4.8 isn't a generic, crowd-sourced restaurant score. It means you'll love that dish!
A global restaurant star rating can't capture a 40-item menu, and you can't trust diner reviews who hate the carbonara — because their Taste Profile isn't yours! SmackLip tells you the carbonara is perfect for you, but the salmon would be over-salted based on your Taste Profile.
Every dish you rate helps SmackLip dynamically refine your Taste Profile, strengthening the recommendations SmackLip makes specifically for you!
Set your price range. SmackLip won't push a $90 entrée when you're looking for casual. Prices are matched to your geography. Our filters won't push you New York or LA prices in Kansas City!
Add your friends. SmackLip finds restaurants where every person, including the picky vegetarian, the carnivore, and the gluten-free friend, will love at least one dish.
Six extra dimensions that go beyond the 7 free flavor axes, the physical, preparation-level qualities that make a dish feel right:
My Proud Palate is more than six dimensions. Flag your Not My Favorites, the ingredients, dishes, and preparations you'd rather avoid, and SmackLip steers recommendations away from them, so the dishes you dislike never top your list.
$3.99/mo · $29.99/yr
Snap a label, get a personalized score, build your cellar. SmackLip learns your wine palette the same way it learns your food preferences.
$1.99/mo · $14.99/yr
Alerts on allergens and religious-observance constraints at launch. Potential food–drug interaction alerts for diners on certain medications are coming in a future release.
As you age, your Taste Profile will change. SmackLip recommendations will evolve with you to ensure you can always find something that matches your preferences.
That's all it takes to start eating better.
Rich, Bitter, Salty, Sour, Spicy, Sweet, Umami, the dimensional taste graph.
That's the entire onboarding. No essays, no quizzes, just sliders.
Across cities from California to New York, with more rolling out nationwide.
Basic Profile is free, forever. Recommendations are free. Rating is free.
One in eight Americans is food-insecure. SmackLip exists to help people love what they eat, and we don't think that should stop with people who can afford it.
Starting the day SmackLip launches publicly, 1% of every dollar of revenue goes to food-bank partners working in the cities we serve. Not 1% of profit. Not "if we can." 1% of revenue. Every year. Audited and reported on this site.
Food insecurity hits college students especially hard, with surveys finding that roughly a third skip meals or go hungry while trying to earn a degree. That's one reason we focus this giving on food banks serving the campus communities in the areas we operate, because investing in a student's next meal is investing in their future.
SmackLip's inaugural partner is Alameda Food Bank, where our donation helps them serve more than 1,600 households every single week, nearly 12% of Alameda's community, through a free grocery store model where neighbors access fresh, nutritious food with dignity and respect.
Donate to AFBSmackLip's platform also enables our partner restaurants to cut food waste at the source, keeping perfectly good food on plates and out of dumpsters.
SmackLip ratings are slider-based and rubric-driven. No free-text essays. No review-bombing. No astroturfing. Just structured signal, for the conscientious chef.
A SmackLip team member will walk you through dish-level analytics, the targeted offer engine, and onboarding for your restaurant.
Buy a one-time downloadable Quarterly, Semi-Annual, or Annual Report. From $399. Branded PDF + Word + PowerPoint deliverables.
See report tiers →Restaurant Questions, Answered → — cost, setup, data, and what you get that review sites can't show you.
Join the waitlist and we'll let you know when SmackLip opens up in your city.
SmackLip recommends the specific dishes, not just restaurants, that you, personally, will love. You spend three minutes building a SmackLip Basic Profile™ across seven taste axes. After that, SmackLip surfaces dish-level recommendations at the restaurants near you, each with a Tongue Rating™ that's calibrated to your taste, not the average reviewer's.
Yelp and Google Maps rate the restaurant. SmackLip rates the dish. They average 4,000 strangers' opinions; SmackLip weights the opinions of people whose tastes match yours. Their reviews are free-text and easy to fake, Yelp removed 47,900 reviews in 2024 alone. SmackLip ratings are slider-based and rubric-driven, which is structurally harder to manipulate.
Free forever for the basics. The free SmackLip Basic Profile™ includes the 7 Taste Dimensions, unlimited dish ratings, dietary preferences, and basic Discover, no caps, no metering. Wine and Beer are not part of the free tier.
Optional paid modules unlock the extended My Proud Palate™ (six additional preparation-level axes: Firmness, Crispness, Char & Smokiness, Funkiness, Doneness, and Sauciness), plus separate Wine and Beer pairing modules. Modules start at $1.99/mo individually, or $5.99/mo for the everything bundle. Launch promo: take the everything bundle for $2.99/mo for the first 90 days.
Yes. Taste Buddies™ lets you add your friends and finds restaurants where every person in the group will love at least one dish, including the picky vegetarian, the carnivore, and the friend with celiac. No more "where do you want to go?" loops.
The taste profile feeds dietary-safety alerts on allergens, gluten, religious-observance constraints, and potential food–drug interactions for diners on certain medications. Set it once, see it everywhere SmackLip recommends.
SmackLip is rolling out across the US, from California to New York, with more than 3,100 restaurants already seeded and growing. It's available on iOS, with additional metros coming online regularly, join the waitlist above and we'll tell you the moment we're live in your area.
SmackLip's menus come from two sources. Many are crowdsourced from real diners who've already rated dishes; for newly added or smaller restaurants, where no one has rated yet, the app starts with a suggested menu generated from the restaurant's name, cuisine, and location. These AI-suggested dishes are clearly marked with a small "AI" tag inside the app so you always know what's confirmed vs. what's a best-guess starter menu. They're a placeholder, not a promise, never substitute them for a quick check with the restaurant before ordering.
If you spot a dish whose name or description is off, tap the Edit pencil next to it. If a real dish is missing, add it with your camera three ways: photograph the whole printed menu, snap a single dish, or scan the table's QR-code menu, SmackLip reads it and adds the items for you. You can also add a dish by hand from the Find / Add affordance at the top of the menu. Your fixes are shared back to every other SmackLip user instantly. The more diners correct, the more accurate every menu becomes, for you, your Taste Buddies™, and everyone after.
The restaurant dashboard gives you dish-level analytics, structured rating data, and a targeted offer-push channel. Email partners@smacklip.com to talk integration.
Coupons are targeted, time-limited offers from restaurants whose menus match your Taste Profile, so the deals you see are for dishes you're actually likely to love. When a restaurant pushes an offer (or you receive a code), it lands in Offers inside the app.
To use one, open the offer, tap Redeem, and show the redemption screen to your server, or enter the code at checkout where supported. Each coupon shows its discount, the qualifying dishes, and its expiration up front. Have a code from elsewhere? Enter it on the redeem page. No coupon is ever required to use SmackLip, the recommendations are always free.
More questions? See Restaurant Questions, Answered →